What is Think With Google?
14 Feb 2023- 0
As per Google, data matters, and no one knows this best than the marketing geniuses ready to strike the target. A one-stop shop as claimed by Google for understanding industry trends, consumer behavior, Digital marketing insights, etc, “Think with Google” is Google's answer to 'data matters’.
Official Website: https://www.thinkwithgoogle.com/
Given that Google has spent years gathering data through its search engine and conducting research that offers an inside look at customer behavior, who could have provided this knowledge more effectively than Google? Aren't marketing professionals primarily seeking that kind of information? Who searches when and for what at which time of the day or year? So, before you put an online ad this season for your new product launch, "Think with Google" is a fantastic free-to-use tool for the information that you desperately need.
Under categories such as Latest Insights, Research Library, Planning Tools, Facts and Stats, and Thinking Ahead, the website has information tucked in. Only those who need to learn about this tool and are in a hurry should read Latest Insights. The type of information that is available, you get a decent glimpse of that.
Information based on industry, media platform, audience type, and marketing objective has been well sorted out by the Research Library. Case studies and videos are the type of information that is offered. Sounds like any other informational website with scant details.
Utilities of “Think with Google”
Only 33% of advertisers have a mobile-optimized website, and 30% of all restaurant searches are conducted on a mobile device, according to the Facts and Stats Category. If you didn't think online marketing was a very clear decision for your branding or business, Google attempts to pique your interest in it. You can find more of it in "Facts and Stats" if you're interested in this information before you use it in your presentation to wow your audience.
Right now, ‘Thinking ahead’ may have benefited more from the phrase ‘work in progress.’ The current offerings in this section are two videos showcasing current consumer and marketing trends, a few articles, and consumer studies on online shoe, jewelry, and handbag purchases. You would expect far more from this section.
However, keeping the best for last, the "Planning Tools" is what can truly be referred to as useful on this website. You may learn in real time what people are watching, saying, searching for, and clicking with the aid of "Real Time Insights Finder"! Ad Planner, Keyword tool, Adwords, Insights, Blog Search, Correlate, YouTube dashboard, Google Trends, etc. are available in Real-Time Tools.
Ad Planner offers a list of 100 and more user-accessible websites that can assist you in planning your online advertising campaign. Correlate aids in understanding searches based on data depending on time, such as what recipes residents of New York seek during the winter, and you can observe the trends.
While some of the data that Ad Planner provides- such as age group, income group, sex, time surfing the website design, etc. may be commonly known to some major corporations, to get the relevant ads placed for the target customer, it may be interesting and important to get more information on their most searched words, preferred surfing timings in a day, etc.
Other tools are available like "Our Mobile Planet," which offers details on custom insights regarding mobile attitudes and smartphone usage. There are thus many things available that are free. You would probably sit through all the information and like to try all the tools if you were looking for all this information before placing your next ad online.
From where to buy from to videos, pictures, your email ready to share that information, blogs, pictures, and videos about the product, there is an interesting tool called " What Do You Love" which crystallizes everything. As an example, a search for "Vertical Gardens" can provide you with all the intriguing information needed, in a single click. Wow! But while this can be a preferred way for searching everything about the stuff you love, why is it tucked deep inside “Think with Google"?
By giving five options to choose from, the website looks very much unlike Google’s use of real estate on a web page at the outset. Rather than a typical product from the house of Google, it looks much like a portal.
Hoarding lots of data, it seems Google didn't know how to benefit themselves and their partners by sharing it with others. "Think with Google" appears to be a very counter-intuitive, complex website that offers "gyan" on the utility of online marketing, very unlike any other tool by Google. Additionally, it appears to be something that serves Google's interests. A lot of this information is even accessible via their search engine, which may have greater credibility than a dedicated effort to providing chosen information.
Conclusion
Helping marketers stay informed and inspired, "Think with Google" gives marketers an inside look at the latest Google data and insights. Consider it a source for all information, from compelling stats and useful tips to high-level insights.
The ‘planning tools’ of "Think with Google" can be incredibly enlightening for those who favor marketing research and want to take advantage of the possibilities of the online market, however, a re-think may be required for the way the information is presented.
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