Email Marketing has gained great importance in the last few years. Maximum business owners are relying on it to generate leads for their brand and convert them into potential customers. With the rise of Ecommerce and the ever-growing importance of a strong online presence, start-ups have started turning to wix email marketing.

This tool has come into the spotlight in recent years. What is it by the way and how does it contribute to maximizing the marketing efforts? Is it reliable? In this blog, we’ll answer all these queries of our readers. Also, we’ll explore the features and benefits of wix email marketing to help you know if it’s suitable for your business.

What is Wix Email Marketing?

Wix is a famous website-building platform. It offers a range of features to help businesses operate and manage their brands effectively. One of those tools is wix email marketing. It has been developed for businesses to create, send, and track email campaigns.

With wix email marketing, you can create professional and mobile-friendly emails. Also, you can track the metrics of your campaigns through the analytics feature. Isn’t it amazing?

Features of Wix Email Marketing

Wix offers a wide range of characteristics which make it perfect for businesses of all types and sizes.

1. Drag-and-Drop-Editor

Wix’s drag-and-drop editing feature allows you to create professional-looking emails even without the knowledge of coding. You can choose from a variety of customisable templates to suit your brand and style.

2. Mobile-optimized

In this era, not everyone has the time to open their emails on a PC, especially if they’re travelling! The majority of people are now retorting to mobiles and reading all the texts and communication on it only.

Hence, your email must be mobile-revamped so that your leads don’t face any difficulty while opening it. The templates of wix email marketing are purely designed for phones as well as laptops. 

3. Personalisation

Personalised emails have been reported to be opened more than generic ones. With wix email marketing, you can easily personalise your emails with the recipient’s name, location, and contact details. It will help you improve your open and click-through rates.

4. Segmentation

Targeted emails are more effective than cold ones. The segmentation feature of wix email marketing allows you to create a list based on factors, such as location, interests, and purchase history.

It’ll allow you to send targeted emails to a specific set of your subscribers.

5. Automation 

Computerised emails can save you a lot of time and energy. They also can increase your ROI. The automation feature of wix email marketing sets up automated email campaigns for you. All these are based on triggers such as signups, purchases, and items left in the cart.

Benefits of Wix Email Marketing

1. Affordable

Wix Email Marketing is very inexpensive for businesses. You can choose from a range of pricing plans, starting at $4.90 per month. The budget depends upon your email list.

2. Easy-to-use

Wix’s drag-and-drop feature makes it easy to create business emails without prior coding knowledge. The portal is user-friendly, and a beginner can also navigate through it.

3. All-rounder

The wix email marketing platform is a part of the larger Wix portal. It means you can manage your website, email marketing, designs, and other marketing projects in one place.

4. Detailed analytics

The analytics feature of wix email marketing lets you track and measure the performance of your campaigns. You can see how many people opened your emails, clicked on links, made purchases, and took other necessary actions.

5. Customisable templates

There is a range of customisable templates available on the wix email marketing platform. You can tailor these to fit your brand and style. Also, you can create your templates from scratch. 

Is Wix Email Marketing Good for Businesses in 2023?

So, is the wix email marketing platform worth it? The answer depends on your email list’s size!

With the detailed analytics feature, you can track the metrics of your email campaign. This information is very crucial for any business to refine its strategies. It helps you identify what worked and what didn’t, allowing you to improve your game plans and take better actions in future.

Moreover, there are many other operations you can perform other than wix email marketing. As mentioned before, this platform is a part of the Wix portal. Hence, you can seamlessly undergo several PR works in one place. Be it marketing, design, or content creation, everything is streamlined through a single medium!

The design features are super creative and tailor-made. Wix ensures that you achieve your organizational goals and objectives as soon as possible. However, you have to show some sort of motivation by your side also. After all, wix email marketing is only a platform, not God!

As a digital marketer, you should have basic skills and knowledge regarding how to operate this software. You should be creative and consistent in all aspects. You should have excellent verbal and written communication skills, with Wix just as a helping hand and a managing tool.

Last, but not least, this platform is easy to use even for those who don’t know how to code. You can publish your blogs at wix and write articles as well. Editing tools are available in handy. If you can’t figure out how to use the wix email marketing tool effectively, you can certainly undergo a free or paid course on its tutorial.

It’ll not only help you learn everything from scratch but also enhance your CV as a professional. 

The affordability and pocket-friendliness of this platform are other exciting features. You can readily purchase its subscription without any hustle and bustle. It’ll assist you with advanced features which are not available in the basic version. So, yes! Wix Email Marketing is a must-try platform for marketers in 2023.

Conclusion

In this article, we concluded that wix email marketing is the best choice for businesses of all sizes and niches. Then, please try this amazing tool for managing everything in one place. Also, keep following Esta Global and read more blogs like this!